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You Can’t Fix What You Don’t Know.
Corporate DNA Diagnostics by Business Genome

Hidden cultural barriers can prevent even the best strategies from reaching their full potential. Our solution reveals these invisible forces, enabling strategic action before they become obstacles.

Prevent the Risks You Don’t See

Don’t wait for problems to surface—address them before they escalate. 

Unlock Intrinsic Potential

Understand how cultural dynamics influence company performance.

Future-proof your Organisation

Be prepared to adapt to evolving challenges and seize new opportunities.

Minimum Disruption of Operations 

Gain insight into team dynamics without disrupting day-to-day operations. 

No Workshops Needed

Individual 30 minute chatbot sessions replace time-consuming workshops. 

Ready-to-Present

Data-driven, editable reports with actionable recommendations. 

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We'll continue this on regular basis.”

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LEON KOROŠEC
CEO, Elan Sports Winter division

Senior vice president, Elan Group

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The Business Genome is a breakthrough for the world of work is akin to the discoveries in physics, science and medicine. Understanding the essence, power and soul of an enterprise has been elusive and overlooked until now.” 

PERRY TIMMS 

Number 1 Most Influential HR Thinker by HR Magazine. 

HR Most Influential Hall of Fame.

​How it Works

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Through a ~30-minute chatbot sessions, participants provide insights into daily work practices across all areas of the organization. These responses form a detailed record of the company's culture, known as Corporate DNA. 

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Our analyst leverages a proprietary AI engine to analyze the data, revealing cultural patterns. The outcome is a team culture alignment profile, supported by a comprehensive report with insights and actions to improve cultural alignment across the organization.

1. 

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Select participants and send out invitations by email

2. 

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Participants complete 30 minutes individual and anonymous chatbot sessions

3. 

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Receive, inspect, amend and approve the report

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Tell us about your business goals or challenges you’d like to address.

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Learn More

What is Corporate DNA Diagnostics

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Corporate DNA Diagnostics is a health check-up for a company. Just as we have DNA tests to understand health risks for living beings, we dive deep into the organization's core to understand its culture. 

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Through brief online chatbot sessions and AI analytics, we uncover patterns and insights that are easy to miss, helping to understand:

  • The unique aspects of organisation’s culture, including strengths, weaknesses, and intrinsic potentials

  • Where the gaps are between the current culture and the envisioned one  

  • How values are transformed into concrete actions at different organisational levels and how to align them

Deliverables

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Executive presentation slide deck and comprehensive report. Utilizing AI, the report identifies crucial elements for deeper examination and proposes recommendations, encompassing proactive and preemptive measures. â€‹â€‹

EXECUTIVE PRESENTATION OF KEY FINDINGS AND RECOMMENDATIONS (10+ SLIDES, POWERPOINT)

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COMPREHENSIVE REPORT OF KEY FINDINGS AND RECOMMENDATIONS (40+ PAGES, TXT AND PDF FORMAT) 

Key DNA Indicators 

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Critical metrics that capture the essence of an organization’s corporate DNA, providing deep insights into the cultural dynamics and underlying values that shape the company.​​​

TEAM ALIGNMENT PROFILE

maps each team’s profile by assessing internal consensus and alignment with the organization’s core values. 

DISTRIBUTION: ACTUAL vs DESIRED

Analyzes the distribution of statements between Actual and Desired cultural focuses.  

KEY MARKERS

The key indicators that define the organization’s identity, signal critical areas for attention, and point to the desired direction. 

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ANCHORS 

Core values and practices fundamental to the organisation's culture. 

 

FLAGS 

Concerns or areas needing more understanding or improvement.

 

VECTORS

Current trends or directions for cultural development within the organisation. 

Team Alignment Profile

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The alignment matrix reveals each team's profile by mapping the internal consensus among team members and their alignment with the organisation's core values.​​

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Accidental team

is unified by shared organizational values despite lacking consensus on methods or strategies.

Model team

is characterized by strong internal consensus and a high alignment with the organization's core values.

Lost individuals

lack both internal consensus and alignment with organizational values, missing the fundamentals of a cohesive team.

Alien team

exhibits a strong internal consensus but lacks alignment with the organization's core values.

Team Alignment Profile - Case Study

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A rapidly expanding global technology firm is navigating the challenge of maintaining its culture while experiencing swift growth through recruitment and acquisitions. 

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  1. Acquired Team
    A newly integrated team from a different location, navigating the transition post-acquisition.

  2. New Employees
    A cohort of individuals recently onboarded and located at the central office, embarking on their journey with the organization.

  3. Long-Term Employees
    The core group of seasoned professionals based at the central office, with the deepest institutional knowledge and experience.

  4. Business Development Team
    A globally dispersed team, tasked with strategic growth and expansion initiatives across various markets.

  5. Engineering Team
    Operationally critical staff stationed at the central office, pivotal in product development and service delivery.

  6. Leadership
    The executive cadre located at headquarters, comprising department heads who steer the company's strategic direction.

Team Alignment Profile - Follow up

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Improving team alignment can be achieved through a variety of strategies, ranging from organisational adjustments to specific activities aimed at enhancing skills, capabilities, and beyond. 

Activities to Improve Team Alignment Among Themselves:

  • Effective Communication: Enhances understanding and reduces conflicts.

  • Clarify Roles and Responsibilities: to prevent confusion and ensure accountability.

  • High-Performance Team Development: Focuses on shared goals and collaboration.

  • Conflict Resolution: Provides strategies for constructive navigation of disagreements.

  • Leadership Skills: Inspires and aligns team members towards common goals.

  • Feedback Culture: Fosters development and growth through open feedback.

Activities to Improve Team Alignment with Organization's Values: 

  • Leadership Engagement: Aligns team operations with organizational values.

  • Values-Based Leadership: Reinforces organizational values within the team.

  • Strategic Alignment: Connects team work with organizational strategy and values.

  • Recognition and Reward Systems: Motivates alignment with core values. 

  • Core Values Check-Ins: Promotes frequent assessment of actions against core values.

  • Organizational Storytelling: Shares success stories demonstrating core values in action.

For company insiders, it offers a clear, data-driven understanding of what’s happening beneath the surface. For consultants, it serves as both a powerful standalone tool or as a complement to enhance the effectiveness of your existing methodologies, providing deeper insights that go beyond surface-level assessments.
Contact Us

Tell us about your business goals or challenges you’d like to address.

Thanks for submitting!

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