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Business Genome Co.

Brand, talent, and culture, consolidated.

Decode, design & manage corporate DNA to unlock the intrinsic potential for business growth, employee retention and brand differentiation.

Our approach

Brand, talent, and culture, consolidated.

Decode, design & manage corporate DNA to unlock the intrinsic potential for business growth, employee retention, and brand differentiation.

Our approach

The strategic design team behind Business Genome Co. is trusted by heritage companies and emerging startups across Europe.

You cannot predict and control everything anymore.

Technology, culture, and markets are moving ever faster. Traditional marketing doesn’t work anymore, and talent is harder to attract and retain. Customers don’t fit the stereotypes and they only trust what’s authentic.

Tackle core value operationalisation - the problem at the source

Companies that live up to their values attract talent, customers, and make more profit. Yet, few know how to translate values into actions.

By closing the gap between core values and their implementation in everyday practice, we help our partners improve brands, corporate culture and stakeholder relations.

See how we helped

How we help

Design from the inside out

We delve deeper into the core and define the culture code that powers companies beneath the surface.

Navigate growth and transformation

Consolidate organisational culture

Ensure consistent brand experience

Business Genome has combined a strategic view of the brand and day-to-day operational execution.

Melanja Korošec
Global Brand Director
ELAN SPORTS

Business Genome Co. is an important partner in the WÜSTHOF Brand Competence Team. Their professional attitude in managing and solving challenging projects, even under time pressure, is highly appreciated.

Hartmut Wunram
Global Vice President Marketing
WÜSTHOF