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Business Genome

Decode, Recode and Manage Corporate DNA, the Code that Shapes Organisations.

Less than 50% of workers have the chance to reach their full potential.

According to a Gallup analysis, only about half of employees strongly agree that they know what is expected of them at work. 


Only halkf of the workforce have a chance to reach their full potential
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Corporate DNA: the organisation’s operating system
Business Genome is a framework that provides a standardised method for denoting corporate DNA, which enables encoding of even the most complex organisational culture.


Icon Corporate DNA diagnostics


Decode corporate DNA to understand culture. Uncover misconceptions, identify gaps, and recognise inherent strengths. 

Become a certified diagnostician 

Icon Corporate DNA Design


Create a unique corporate genome based on core values, strategy and vision. Make knowledge and values actionable.


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Embed the corporate DNA into workflows, adjust it for platforms, or deploy it across organisation with the Business Genome Platform app.

Icon Corporate DNA diagnostics
A health check-up for a company. Just as we have DNA tests to understand health risks, we leverage AI to dive deep into an organisation’s core to understand: 
  • What makes your business and culture unique and how to nurture it

  • Where are the gaps between the current and visioned culture, between departments, organizational levels, cohorts and regional offices  

  • How values are transformed into concrete actions at different organisational levels and how to align those 

Team alignment profile / A breakthrough HR tool

The Team Alignment Profile evaluates a team's state at specific times, tracking the effectiveness of initiatives over time through a dynamic approach.


This tool not only measures team dynamics evolution but also compares different teams within or outside the organization. Such comparisons help leaders identify improvement areas, best practices, and foster a cohesive culture by aligning team values with organizational goals.

Advance your skills:
Get certified in Corporate DNA Diagnostics by becoming a member of the Business Genome Lab.
Icon Corporate DNA Design
Like the genomes of living things, the genomes of organizations differ in a relatively small part. Start with the ready made library of generic professional soft skills and build your own organisation’s genome from there.

Business Genome Structure

3 — Unique Coporate DNA that is highly specific and can only be used by one specific organisation. 

2 — Specific Corporate DNA that applies to multiple organisations, but not all. It depends on core values and is considered best practices for a specific set of values

1 - Generic

Corporate DNA that can be applied to any organisation. Established tried and true principles represent the groundwork for a successful organisation.

Start with a library of professional soft skills and build from there 


The library offers crucial professional soft skills that are often not readily accessible in typical environments. Specialists have the ability to convert a client’s unique culture, knowledge, and processes into a practical and actionable format

Icon Corporate DNA manage
Focus on practical, real-world applications. Genome in Every Employee’s Pocket provides answers and actionable knowledge for a variety of roles, functions, and situations. Leveraging microlearning, it promotes skill development and company-wide alignment.
Business Genome App

The Business Genome Work Assistant is an AI chatbot that transforms your company's wiki into a 24/7 interactive virtual assistant, enhancing knowledge transfer and saving time for HR, Office, and IT teams. It makes organizational culture tangible and knowledge actionable. Contact us to integrate this tool into your operations.

Return on Investment 
Investing in unifying all marketing interactions, bringing on board new team members who fit well with the company culture, or retaining and training current employees, proves to be highly beneficial and provides returns multiple times over the initial investment.
Business Genome ROI

The cost of culture incompatibility
The merger of Daimler Benz and Chrysler did not lead to the expected synergies and cost savings due to an incompatible organisational culture. Consequently, both companies suffered financial losses.

Established in 2020, awarded since 1995
Core Team
Matevz Medja

Matevž Medja 

CEO, Author of the Business Genome Framework. 

A designer of complex identity systems with a fundamental background in computer science and a drive for simplicity and clarity.

Denis Mancevic

Dr. Denis Mancevič, MBA 


A seasoned executive and strategic advisor who successfully oversaw a billion-dollar company and built a start-up business from scratch.

Simona Sega

Simona Šega Medja, MSc

Head of Content

With roots in natural science and a master’s in economics, she bridges the gap between the intangible and tangible. Trains AI to find the unexpected.

Christopher Coomes

Christopher Coomes


He designs and simplifies complex processes. He did amazing things that change the world, but he is not allowed to talk about them. He has worked for Google and Amazon.

Practitioners and Ambassadors
Our network consists of business trainers and mentors, experts in sales, leadership and change management, all of whom are business people with experience in senior positions in some of the largest companies in the world.
Business Genome Global Network

Our partners are available globally

Austria, Bulgaria, Canada, Croatia, Czech Republic, Germany, Italy, Japan, Kingdom of Saudi Arabia, Mexico, Norway, Romania, Serbia, Singapore, Slovenia, Sweden, Switzerland, Thailand, United Arab Emirates, United Kingdom, United States of America.

“The Business Genome is a breakthrough for the world of work is akin to the discoveries in physics, science and medicine. Understanding the essence, power and soul of an enterprise has been elusive and overlooked until now.”

Perry Timms, No1 HR Thinker by HR Magazin

Perry Timms

Number 1 Most Influential HR Thinker by HR Magazine. 

HR Most Influential Hall of Fame.


Ready to transform your approach to business consultancy, freelancing, or in-house project management? Enrol in our Corporate DNA Diagnostics course and take the first step towards mastering the Business Genome.


Have questions or need more information? Our team is here to provide the support you need. 

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