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Brand, talent, and culture, consolidated.

We are a design consultancy dedicated to helping companies build better brands, close-knit teams and exceptional cultures with the power of corporate DNA design.

See our work

We decode values and shape corporate cultures.

Our original method helps leaders transmit values, strengthen teams, encourage new routines and attract talent.

Learn about values

We design brands from the inside out.

We design identities and touchpoints, help companies engage with customers and get stakeholders on board.

Explore design

Our work is future-proof.

From awarded design projects to ambitious corporate culture overhauls.

Explore cases

Business genetics, explained.

We are always on the lookout for revolutionary ideas in design, management and leadership. Discover best practices and learn from the legends.

Browse resources

Business Genome has combined a strategic view of the brand and operational execution on a daily basis.

Business Genome is an important partner in WÜSTHOF brand competence team.

The transformation of the brand is going smoothly, thanks to your help in this successful process.

We will make the leadership workshop an annual event.


Melanja Korošec
Global Brand Director
Elan Sports

Hartmut Wunram
Global Vice President Marketing

Thierry Verneuil
Tahe Outdoors France

Leon Korošec
CEO, Elan Sports Winter division, Senior Vice President, Elan Group

Aljoša Tušek
Tushek Supercars

A team of corporate DNA designers.

20+ years of design experience and extensive knowledge in HR and business development combined.

Meet the team

Join us.
We train and certify practitioners who want to harness the power of corporate DNA design in their own work.


Identify intrinsic differentiators, consolidate team, culture, and brand, and unlock the company’s full potential.

Government + NGO

Identify and anchor the
organisation to its values and purpose. Align the team and make it clear how the purpose of the organisation can be fulfilled in the day-to-day work.

Creative agencies

Decode and shape your clients’ corporate DNA and apply it to all brand touchpoints to create a consistent and unique brand identity. Add another set of services to portfolio.


Decode client’s corporate DNA and measure the state of the culture over time, support and track change, establish a recurring working framework.


Enhance your career by understanding how to bring your expertise to a client’s corporate DNA.

Get in touch

Decode corporate DNA. Align culture and strategy. Power your brand.

Contact our team