We help leaders shape cultures and transform values into actions.

By closing the gap between core values and their implementation in everyday practice, we help our partners improve team alignment, corporate culture and stakeholder relations.

See how we helped our partners

We leverage the power of corporate DNA design.

We delve deep into the core and define the culture code that powers the companies beneath the surface. We help clients decode, design and manage corporate DNA to ensure it resonates internally and externally.

Meet our consultants
EMPOWERMENT — PRODUCT GRAPHICS

The product graphics have to make the product self-explanatory

TRANSPARENCY — BUSINESS PRESENTATION

Set a clear agenda

COMPASSION — PHOTOGRAPHY

Genuine emotions have priority over technical perfection

COMPASSION — SOCIAL MEDIA

Contribute to the content, not the conflict

AUTHENTICITY — COMMUNICATION

Lead with stories, not data

EMPOWERMENT — SALES FLOOR

Don’t be a smart ass

We follow the corporate DNA design method.


1

Decode

We decode the corporate DNA to gain deep insights into the state of culture. We help to uncover misconceptions, identify gaps and determine intrinsic strengths.


2

Design

A unique corporate genome is created for each client in accordance with core values. Organisations are able to operationalise knowledge and values, while we guide them in execution.


3

Manage
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Clients can integrate the genome into work processes, adapt it to platforms they use or deploy it company-wide with the Genome app. Finally, the pulse of the culture can be measured and progress made.

Genome in the pocket of every employee.

Genome app helps leaders transmit values and actionable knowledge to employees in various roles, functions, and situations. It is a pocket guide to strategy, branding and organisational culture.

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Ready to boost culture?

Meet our consultants and discuss how you can better manage corporate DNA.

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