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Tahe

National identity as core of a brand DNA

The basic elements of visual identity reflect the values of the brand, its history and origin. They are modern yet neutral enough to be timeless.

OBJECTIVE

Rebranding of a well-established water sports brand after repositioning and renaming. Establish it as a distinctly French brand. Reimagine the products portfolio and make them premium.

SOLUTION

A distinctive and complex design system inspired by the French national identity.

SERVICES

Corporate DNA design
Brand Exploration
Brand identity design

Product graphics
Digital communication
Brand communication

OBJECTIVE

Rebranding of a well-established water sports brand after repositioning and renaming. Establish it as a distinctly French brand. Reimagine the products portfolio and make them premium.

SOLUTION

A distinctive and complex design system inspired by the French national identity.

SERVICES

Corporate DNA design
Brand Exploration
Brand identity design
Product graphics
Digital communication
Brand communication

Made in France — BUSINESS / PRODUCT

Our products are developed and manufactured in France

Because our products are designed and manufactured in France, unlike those of our competitors, the brand and product graphics should reflect this.

VALUES

— Reliability
— Eco-responsibility
— Affordability
— Simplicity
— Made in France

Simplicity  —  Communication / Typography

Provide a consistent product denomination for the entire product portfolio

The typographic system ensures consistency and visibility of the text matter, with sufficient flexibility for all brand requirements. Print, product, and digital.

Affordability  —   Digital / essential digital channels

We are fun, colourful, friendly and made for everyone

It is essential, especially for a new brand, that communication is consistent across all channels and all brand touchpoints. Crossing between online, offline and back must be seamless.

Reliability — Product graphics / Visual organisation

Our products are easy to understand and easy to use

The composition provides a recognisable arrangement of various product visuals. It enables consistent appearance over seasons and collections that can follow trends, yet retain immediate brand recognition.

Reliability ——— PRODUCT / DESIGN PROCESS

We offer reliable, high quality and durable products

Performance is affected by every aspect, no matter how small. Even if a single improvement is minor, they add up to progress.

“The transformation of the brand is going smoothly, thanks to your help in this successful process.”


Thierry Verneuil
President
TAHE Outdoors France