OBJECTIVE
Rebranding of a well-established water sports brand after repositioning and renaming. Establish it as a distinctly French brand. Reimagine the products portfolio and make them premium.
Because our products are designed and manufactured in France, unlike those of our competitors, the brand and product graphics should reflect this.
VALUES
The typographic system ensures consistency and visibility of the text matter, with sufficient flexibility for all brand requirements. Print, product, and digital.
It is essential, especially for a new brand, that communication is consistent across all channels and all brand touchpoints. Crossing between online, offline and back must be seamless.
The composition provides a recognisable arrangement of various product visuals. It enables consistent appearance over seasons and collections that can follow trends, yet retain immediate brand recognition.
Performance is affected by every aspect, no matter how small. Even if a single improvement is minor, they add up to progress.
“The transformation of the brand is going smoothly, thanks to your help in this successful process.”
Thierry Verneuil
President
TAHE Outdoors France
