OBJECTIVE

A deep dive into the Elan brand world to set up the Elan Design Strategy and develop a long-term and consistent brand design language, with a focus on brand uniqueness, consistency and usability.

SOLUTION

We translated Elan’s values into tangible manifestations and set up a refreshed brand identity system that enabled Elan’s internal design team to flourish.

SERVICES

Corporate DNA decode
Leadership workshop

Corporate DNA design
Domain specialist workshops



Brand identity design
Design research
Brand scan
Key brand elements 

Brand identity system
Stationery
Communication & content
Product graphics
Digital assets
Spatial

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QUALITY — RETAIL

The feel of the product in the hand is the most powerful sales tool
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