A deep dive into the Elan brand world to set up the Elan Design Strategy and develop a long-term and consistent brand design language, with a focus on brand uniqueness, consistency and usability.


We translated Elan’s values into tangible manifestations and set up a refreshed brand identity system that enabled Elan’s internal design team to flourish.


Corporate DNA decode
Leadership workshop

Corporate DNA design
Domain specialist workshops

Brand identity design
Design research
Brand scan
Key brand elements 

Brand identity system
Communication & content
Product graphics
Digital assets




The feel of the product in the hand is the most powerful sales tool


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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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