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Corporate DNA is Actionable Knowledge

We are transforming theory into situational briefs. From the bookshelf to the pocket and onto the desk of every employee. Customised for a client or from a pool of actionable knowledge.

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Fundamentals of Good User Interface / UI

The user interface is one of the most important parts of any software as it connects the users with the ability to perform an action. Most of them are noticed only when they are not working. To increase users' chances of success, most designers follow interface design principles.

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Typography Fundamentals

Good typography reinforces the meaning of the text and matches the character of the content. Typography is not a "one size fits all" solution, but some fundamental principles can be applied when setting text to ensure legibility and readability in most contexts.

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How to Build an Accountable and Responsible Team

Leaders can increase team accountability and responsibility by leading by example, showing their accountability and responsibility, and encouraging team members to follow their lead.

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Branding Essentials

Branding gives meaning to an organization by shaping its idea in stakeholders' minds. Transforming a business into a brand is no easy task, but at its core is a manageable process that transforms your organization from the inside out. Get going with these starting points.

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How to Improve Your Writing Skills

Your writing skills affect the quality of your work and how others perceive your professionalism. With some guidance and practice, you can improve your writing skills.

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Providing Constructive Criticism

Constructive criticism is the most effective feedback method. It focuses on a person's behavior or work product, rather than a personal attack on his or her character or other personal qualities, and suggests specific areas for improvement.

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Business Genome White Paper -
The blueprint to corporate genetics

The science behind corporate DNA design, the consequences of values-actions gap and the application of corporate DNA design to business strategy. By Matevž Medja, founder of Business Genome.


Effective Team Communication

Developing strong team communication skills can be of great benefit. From better understanding, easier collaboration and higher productivity to more creativity, easier problem solving and less likelihood of conflict.

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Basics of Written Communication

Whether you work as a marketer, designer, programmer, salesperson or in any other field, writing skills are essential. Writing clearly is a sign of clear thinking. Good writers are effective communicators. They present a clearer picture, they can explain more clearly what they think and want, and so they are more efficient in their work.

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How to Promote Accountability in a Remote Team

When you work from home (WFH), things that were naturally resolved in an office may require much more effort and intention. To bridge this gap, it's important to develop standardized practices aimed at clearly communicating expectations.

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