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Corporate DNA is Actionable Knowledge

We are transforming theory into situational briefs. From the bookshelf to the pocket and onto the desk of every employee. Customised for a client or from a pool of actionable knowledge.

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Business Genome White Paper -
The blueprint to corporate genetics

The science behind corporate DNA design, the consequences of values-actions gap and the application of corporate DNA design to business strategy. By Matevž Medja, founder of Business Genome.

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Nonverbal Communication Basics

Nonverbal communication is a way of conveying information achieved through facial expressions, gestures, touch, physical movements, posture, body decoration, and even the tone, timbre, and volume of a person's voice.

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Basic Principles of Persuasion

Robert Cialdini, a social psychologist, published a book on persuasion and influence in 1984. In it, he lists six science-based persuasion principles based on research in the field of psychology. Marketers continue to use his persuasion techniques today.

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Remote Work Communication Tips

Effective communication is critical to success. For managers, working with a remote team can be a pressing issue. Can you communicate effectively with your employees virtually? How do you overcome communication challenges such as team collaboration or project coordination?

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Business Proposal Presentations Writing Basics

Your business proposal presentation should provide your target audience with all the necessary information about your company and its services, as well as an overview of your business solution.

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Fundamental Ergonomic Principles

Basic ergonomic principles can help you identify ergonomic risk factors and improve your safety record.

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How to Write a Creative Brief (for Clients)

For anyone working on a project, the creative brief is the only source of truth. It serves as a roadmap that guides a project from conception to completion and ensures that the scope, schedule, key stakeholders, and purpose of the project are clearly communicated.

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Conflict Resolution Steps for Team Leaders

Disagreements in the workplace are inevitable because employees have different personalities, goals, and opinions. There are many instances where conflict can arise between coworkers, and when it does, it is important to resolve the situation before it escalates.

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How to Increase Your Adaptability at Work

The better you can adapt to changing circumstances, the more productive you will be. Employers value employees who are able to successfully manage change in the workplace. Adaptability demonstrates resourcefulness, leadership, determination, and analytical skills.

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Self-Motivation Practices

Self-motivation is an important tool to achieve our goals and make progress. It is related to our ability to set dynamic goals and our belief that we have the necessary skills and competencies to achieve them. Self-motivation can start as a decision that can become a habit.

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Visual Brainstorming Techniques

Visual brainstorming techniques are effective brainstorming methods you can use to quickly brainstorm and generate ideas through drawing, writing and diagramming.

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How to Improve Your Dependability in the Workplace

Dependability is the quality of being trustworthy, dependable, and consistent. A dependable team performs their work correctly and completes their tasks on time with little supervision. A dependable leader performs his or her duties with integrity and consistency.

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How to Promote Transparency in the Workplace

Transparency in the workplace is a great way to foster genuine and honest relationships with employees. A transparent leader creates a solid foundation and encourages employees to believe in the company.

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Fundamentals of Networking

Networking is the process of building and maintaining mutually beneficial relationships with like-minded people through the exchange of resources and information and mutual support.

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How to Improve Your Emotional Intelligence

Emotional intelligence is the ability to recognise and manage your own emotions and the emotions of others. It can help you build and maintain personal or professional relationships and navigate situations that require an understanding of others' perspectives and feelings.

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Problem Solving Process

Problem solving is a mental process that involves identifying, analyzing, and resolving issues. The ultimate goal of problem solving is to overcome obstacles and find the best solution to the problem.

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Giving Constructive Feedback

Constructive feedback aims to achieve a positive outcome by giving someone comments, advice, or suggestions that are beneficial to their work or future. This promotes the individual's personal and professional development.

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Starting Over

Tired of New Year's resolutions? Here are some meta-skills to help you keep them. This holiday cocktail of time management, stoicism, and goal setting may provide that last push to start over - just like we did this year.

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Ways to Foster Collaboration in the Workplace

Collaboration enables rapid adaptation and improves performance. It brings us to better ideas and results and makes the overall work process more meaningful and enjoyable.

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How to Develop Your Decision-Making Skills

Efficient decision making is a valuable skill in any workplace. The ability to make an informed decision can help you become a more productive employee because it saves time and helps you make better use of resources.

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Time Management Basics

Time management is about planning how much time to spend on certain activities to increase effectiveness and efficiency. Good time management allows you to accomplish more in less time, reduces stress, and leads to professional success.

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Fundamentals of Good User Interface / UI

The user interface is one of the most important parts of any software as it connects the users with the ability to perform an action. Most of them are noticed only when they are not working. To increase users' chances of success, most designers follow interface design principles.

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Typography Fundamentals

Good typography reinforces the meaning of the text and matches the character of the content. Typography is not a "one size fits all" solution, but some fundamental principles can be applied when setting text to ensure legibility and readability in most contexts.

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How to Build an Accountable and Responsible Team

Leaders can increase team accountability and responsibility by leading by example, showing their accountability and responsibility, and encouraging team members to follow their lead.

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Branding Essentials

Branding gives meaning to an organization by shaping its idea in stakeholders' minds. Transforming a business into a brand is no easy task, but at its core is a manageable process that transforms your organization from the inside out. Get going with these starting points.

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How to Improve Your Writing Skills

Your writing skills affect the quality of your work and how others perceive your professionalism. With some guidance and practice, you can improve your writing skills.

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Providing Constructive Criticism

Constructive criticism is the most effective feedback method. It focuses on a person's behavior or work product, rather than a personal attack on his or her character or other personal qualities, and suggests specific areas for improvement.

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Effective Team Communication

Developing strong team communication skills can be of great benefit. From better understanding, easier collaboration and higher productivity to more creativity, easier problem solving and less likelihood of conflict.

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Basics of Written Communication

Whether you work as a marketer, designer, programmer, salesperson or in any other field, writing skills are essential. Writing clearly is a sign of clear thinking. Good writers are effective communicators. They present a clearer picture, they can explain more clearly what they think and want, and so they are more efficient in their work.

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How to Promote Accountability in a Remote Team

When you work from home (WFH), things that were naturally resolved in an office may require much more effort and intention. To bridge this gap, it's important to develop standardized practices aimed at clearly communicating expectations.

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