We believe there are already too many products nobody needs and brands nobody believes in. We feel the obligation to contribute to the more meaningful, purposeful and consistent value creation.  

Core Team

Matevž Medja

 

FOUNDER AND AUTHOR OF THE FRAMEWORK


Designer of complex identity systems with background in computer sciences. 
He developed The Business Genome method and framework after years of observing the same patterns across different industries, company sizes, stages, and organizational structures. 

Vesna Mardonovic

ORIGINATOR OF THE APPLICATIVE METHOD

Managed, lead and inspired teams for over 25 years in multinational organisations, managed third party agency teams in 30 countries, and achieved results by influencing market business decision-makers.

Gigodesign Team 

DOMAIN SPECIALISTS

Award-winning multidisciplinary design agency. It consists of domain experts of various specialties with many years of experience working on projects in various industries helping clients transform innovations, ideas and strategies into products, services and brands.

Advisers and Ambassadors

Barry Cupples 

MEDIA & ADVERTISING

CEO Talon Global. 25 years at Omnicom Media Group as CEO Asia-Pacific, CEO Eastern Europe and Global Investment CEO. He has extensive multiple media and management experience at a global level working across a multi-billion dollar client investment portfolio.
 

Melanja Korošec 

PRODUCT DEVELOPMENT & INNOVATION MANAGEMENT

Former youth world champion in telemark skiing and one of the youngest product development leaders in the ski industry. Leads a team with more than 50 awards for product performance and design.

Perry Timms 

 

HR & FUTURE OF WORK

 

30+ yrs experience in people, learning, technology, organisation change & transformation. Global and TEDx Speaker, Adviser and Conference Chair on the Future of Work and HR. Helping people and their companies become part of the next stage in human and organisational evolution. 

Stojan Pelko 

PUBLIC SECTOR & NGOs

Political adviser and communication consultant, PhD in social studies. After years of experience with film studies, cultural policies and foreign affairs, his key topics became art in social change and culture in international relations. By bringing decoding methods to public sector he wants to improve complex societal networks such as education, health, culture and urban planning.

Martin Thomas 

MARKETING STRATEGY

Held senior planning roles within leading advertising, media, PR and sponsorship agencies and advised some of the world’s biggest brands.  Much of his work is focused on helping organisations respond to the opportunities and challenges posed by digital media.  He has written three books on this topic, including, Loose, which explained how institutions need to change the way that they think and work if they are to thrive in our highly complex, socially-connected world. 

Cheung Siu Ching 

CULTURAL DIVERSITY

Global citizen, journalist, traveller. Have interviewed people from all walks of life, from grassroot families to senior officials and diplomats. Have lived, worked, and travelled to over 40 countries in five continents. Born and based in Hong Kong.

The number of contributors, consultants, partner companies and organizations is increasing rapidly. Contact us if you want to be a part of it.

Business Genome

 

Copyright (C) 2020
Business Genome. 

All rights Reserved.  

Business Genome

Gigodesign Ltd

Kamniska 49

1000 Ljubljana 

Slovenia

EU