OBJECTIVE
Slovenia’s biggest energy provider needed our help rebranding from cheap electricity to a champion of accessible green technology.
The first energy supplier in Slovenia that provides electricity exclusively from carbon-neutral sources has made a significant transformation over the years. Its many subbrands were no longer relevant on the market due to changing consumer needs and GEN-I has grown from a provider of cheap energy to a trailblazer in green transformation. We established one unified brand, that can communicate both accessible energy and forward-thinking green energy solutions.
Highlight GEN-I’s achievements towards a green future in your communication. When possible, present GEN-I’s vast knowledge and data on smart energy solutions.
We encoded the following brand values into every touchpoint:
The brand is applied to a wide range of communication materials, (print and digital ads, brochures, websites, user portals, energy bills, annual reports …) and channels (print, digital, spatial …) with varying degrees of information density and many different target audiences (end-customers, businesses, and corporations, investors, energy traders …).
The reading experience, the composition, the visual elements and thus the overall visual perception of the brand must be the same regardless of format or medium.
Provide your end-consumers with accessible, easy-to-digest information. Describe in detail when needed, but don’t overwhelm with technical data.
Communicate record business growth through dynamic and (when possible) interactive infographics and data visualisations.
In addition to redesigning their web presence, a UI design kit provides GEN-I’s internal design team with the tools to keep producing friendly and consistent user experiences.
Avoid using the same visual appearance for elements that perform different actions. Links, buttons, and other actions should be distinct from non-interactive content. Primary and secondary actions should not look the same. Provide information hierarchy and highlight the important.
“Thank you for paying attention to your customers. Your services lately have been a pleasant surprise. And congratulations to the team responsible for the new energy bills. Truly unique, readable, and structured - commendable!”
A Happy Customer
Sourced from GEN-I’s call center
