Finding a refreshed identity marking Druga Godba’s 38th festival, showcasing a wide range of ethno music, its fusions and reinterpretations, that fits the organisational needs of the small team.
Our programme offers unique insight into the musical traditions and cultures of different peoples and countries. Through music, we bring these cultures closer to our Central European audience, and it is important not to gloss over their highly politicised struggles.
Druga Godba is one of the most prominent international music festivals in Central Europe.️ For more than three decades, its mission has been to rediscover and present lesser-known musical styles and traditions, as well as big names and indigenous music scenes. The team consists of music connoisseurs who aspire to think critically about the (music) world today.
Druga Godba communicates through a variety of channels, operated by different team members. Individuals with various skill sets need to be provided with design templates and instructions for their use.
Each year, a relevant problem affecting the world is selected as the topic of Druga Godba and is communicated both verbally and visually.
Treat each topic sharply, provocatively and with wit, but avoid patronising or condescending communication
HUMOUR SINGS AT ITS SHARPEST
Just as music often comments on social problems in its own witty, optimistic and sharp way, so does the festival's visual identity. We helped Druga Godba encode this message even deeper into its corporate DNA, keeping it in line with the festival's core values.
“Enthusiastic team of professionals who are both flexible and open-minded for any kind of collaboration. Business Genome has made an enormous contribution to the visibility of our festival.”
Nika Vogrič Dežman
Head of PR
Druga Godba Festival
“Business Genome gives freedom to ideas, knowledge to communicate, and passion to products.”
Jazz and Music of the World Manager / Cultural Programme Director Assistant at Cankarjev Dom
Head of Programme Committee at the Druga Godba Festival