Cookie Settings

By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.

Privacy Preference Center

When you visit websites, they may store or retrieve data in your browser. This storage is often necessary for the basic functionality of the website. The storage may be used for marketing, analytics, and personalization of the site, such as storing your preferences. Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website.

Allow all cookies Reject all cookies

Manage Consent Preferences by Category

Always Active

Essential

These items are required to enable basic website functionality.

Marketing

Essential

These items are used to deliver advertising that is more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the website operator’s permission.

Personalization

Essential

These items allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features. For example, a website may provide you with local weather reports or traffic news by storing data about your current location.

Analytics

Essential

These items help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues. This storage type usually doesn’t collect information that identifies a visitor.

Confirm my preferences and close

Druga Godba

A borderless music festival

We helped one of the most prominent international music festivals in Central Europe find a way to visually express a critical (and musical) point of view.

OBJECTIVE

Finding a refreshed identity marking Druga Godba’s 38th festival, showcasing a wide range of ethno music, its fusions and reinterpretations, that fits the organisational needs of the small team.

SOLUTION

Using the Business Genome framework, we analysed the team’s core values to create a flexible visual identity system that’s easily implemented across a range of digital and physical touchpoints.

SERVICES

Corporate DNA decode
Leadership workshop

Corporate DNA design

Brand identity design
Design research
Brand scan
Key brand elements

Brand identity system
Merch design
Web design
Communication
Digital

OBJECTIVE

Finding a refreshed identity marking Druga Godba’s 38th festival, showcasing a wide range of ethno music, its fusions and reinterpretations, that fits the organisational needs of the small team.

SOLUTION
‍
Using the Business Genome framework, we analysed the team’s core values to create a flexible visual identity system that’s easily implemented across a range of digital and physical touchpoints.

SERVICES
‍
Corporate DNA decode
Leadership workshop

Corporate DNA design

‍
Brand identity design
Design research
Brand scan
Key brand elements

‍
Brand identity system
Merch design
Web design
Communication
Digital

INSPIRATION - BORDERS

We don’t shy away from pressing global problems, we highlight them

Our programme offers unique insight into the musical traditions and cultures of different peoples and countries. Through music, we bring these cultures closer to our Central European audience, and it is important not to gloss over their highly politicised struggles.

A strong stance

‍
Druga Godba is one of the most prominent international music festivals in Central Europe.️ For more than three decades, its mission has been to rediscover and present lesser-known musical styles and traditions, as well as big names and indigenous music scenes. The team consists of music connoisseurs who aspire to think critically about the (music) world today.

ENABLING - PRODUCT

Tools are as important as the solution

Druga Godba communicates through a variety of channels, operated by different team members. Individuals with various skill sets need to be provided with design templates and instructions for their use.

GLOBAL - CONTENT & VISUAL

Our creative concept helps communicate important global issues

Each year, a relevant problem affecting the world is selected as the topic of Druga Godba and is communicated both verbally and visually.

OPTIMISM - CONTENT & VISUAL

Use witty analogies

Treat each topic sharply, provocatively and with wit, but avoid patronising or condescending communication

HUMOUR SINGS AT ITS SHARPEST
‍
Just as music often comments on social problems in its own witty, optimistic and sharp way, so does the festival's visual identity. We helped Druga Godba encode this message even deeper into its corporate DNA, keeping it in line with the festival's core values.

“Enthusiastic team of professionals who are both flexible and open-minded for any kind of collaboration. Business Genome has made an enormous contribution to the visibility of our festival.”
‍
Nika Vogrič Dežman
Head of PR
Druga Godba Festival

“Business Genome gives freedom to ideas, knowledge to communicate, and passion to products.”

Bogdan Benigar
‍Jazz and Music of the World Manager / Cultural Programme Director Assistant at Cankarjev Dom
Head of Programme Committee at the Druga Godba Festival

Druga Godba

A borderless music festival

We helped one of the most prominent international music festivals in Central Europe find a way to visually express a critical (and musical) point of view.

OBJECTIVE

SOLUTION

SERVICES

INSPIRATION - BORDERS

We don’t shy away from pressing global problems, we highlight them

A strong stance

Subscribe to our Newsletter