We involve experts from various fields in complex projects. From type designers to human resources and management consultants to diplomats, editors, writers, musicians, and photographers.
Matevž Medja
CEO, FOUNDER, AUTHOR OF THE FRAMEWORK
Vesna Marđonović
ORIGINATOR OF THE APPLICATIVE METHOD
Mojca Piko Šalehar
CLIENT SERVICES DIRECTOR
Designer of complex identity systems with background in computer science. He developed The Business Genome method and framework after years of observing the same patterns across different industries, company sizes, stages, and organisational structures. He believes in “less but better” and has been improving the same pizza recipe for years.
Has managed, led, and inspired teams for over 25 years in multinational organisations, managed third party agency teams in 30 countries, and achieved results by influencing market business decision-makers. Master of the work-hedonism balance and definitely a people person.
Manages complex client projects for clients in various industries, countries, and cultures. Experienced Client Services Director with an understanding of business and client needs. Can also keep up with her twins and navigate a boat through the Amsterdam canals.
Blaž Medja
HEAD CREATIVE LEAD
Tanja Mezga
SENIOR CLIENT LEAD, HEAD OF COMMUNICATIONS
Enya Caserman
CLIENT LEAD
Creative lead with more than 25 years of experience in corporate identity, visual communication, packaging and product graphic design. A family man, rides enduro motorcycles and plays tennis every Monday.
Client lead with more than 20 years of experience managing long-term, complex accounts for clients in a variety of sectors, including finance, FMCG, and government. Rides off-road MTB races.
Designer with a master’s degree in business and organization. Involved in the development of the Business Genome Framework from the beginning. Former gymnast, sailor and yoginee, but scary when angry.
Peter Primožič
CREATIVE LEAD
Kaja Kisilak
CREATIVE LEAD
Špela Pangerl
DESIGNER
Combines an academic education in visual design with code logic and systemic thinking. Loves to crack complexity and fight entropy. Skateboarder and local community advocate.
A recognized artist with a methodical streak and a deep understanding of the needs of clients and users. Combines humanity with technology. Calls every plant in her collection by its Latin name.
She has worked for both corporations and startups and understands the needs of different clients. She is happiest when working on projects that focus on UX and UI. She makes her own gelato and fermented foods.
Miran Ogrin
DESIGNER
Matjaž Kofol
CLIENT LEAD DIGITAL
Ajda Zupančič
DESIGNER
Designer with 30+ years experience in visual communications, packaging, and product graphic design. Architecture aficionado, speaks loudly and treks the Himalayas.
Digital producer with entrepreneurial background and a stint in Silicon Valley. Directs complex digital projects. Mountaineer, extreme skier, and an Italian pop music fan.
Worked on branding and strategy in Berlin and Ljubljana. Understands trends, and pays attention to context. Occasional fashion editor and beginner art collector.
Luka Valič
AMSTERDAM
BRAND + CREATIVE
Martin Thomas
LONDON
MARKETING
Barry Cupples
LONDON, NEW YORK
MEDIA + ADVERTISING
Perry Timms
LONDON
HR + FUTURE OF WORK
Cheung Siu Ching
HONG KONG
CULTURAL DIVERSITY
Worked for major international brands, advertising agencies and public organisations for over 30 years. Has provided C-suites around the world with insights, knowledge and operational solutions for challenging brand projects.
Held senior planning roles within leading advertising, media, PR, and sponsorship agencies, and advised some of the world’s biggest brands. Much of his work is focused on helping organisations respond to the opportunities and challenges posed by digital media.
CEO of Talon Global. Twenty-five years at Omnicom Media Group as CEO Asia-Pacific, CEO Eastern Europe, and Global Investment CEO. He has extensive management experience at a global level working across a multi-billion dollar client investment portfolio.
30+ years of experience in people, learning, technology, organisation change, & transformation. Speaker, Adviser, and Conference Chair on the Future of Work and HR. Helping companies become part of the next stage in organisational evolution.
Global citizen, journalist, traveller. Has interviewed people from all walks of life, from grassroots families to senior officials and diplomats. Has lived, worked, and travelled to over 40 countries on five continents. Born and based in Hong Kong.
Established in 2022. Awarded since 1995.
Our team and our advisers have gathered experience across sectors in Europe and overseas.
Mojca Piko Šalehar
CLIENT SERVICES DIRECTOR
Managed complex client projects for clients in various industries, countries, and cultures. Experienced client services director with understanding of business and client needs.
